Miss VIP was among the invited bloggers selected to attend a preview at the press conference Baume et Mercier, live, the SIHH 2011.
Why this resolutely innovative communication and closer to the new social networkingwebsite?
I remind you that this mark is very proud to have surpassed the 100,000 fans on hisFacebook page.
Why this resolutely innovative communication and closer to the new social networkingwebsite?
I remind you that this mark is very proud to have surpassed the 100,000 fans on hisFacebook page.
First, as explained Alain Zimmerman, brand Baume & Mercier vehicle since 1830, andreferences an image of togetherness, sharing and a way of life, closer to customers intheir lives, their desires and memories, so in the light of these words, one can not help thinking that:
Perhaps this is what some media have forgotten the danger of becoming impersonal,being too "professional" or formatted?
At least that is where we adhere to the words of Alain Zimmerman.
So the CEO of Baume and Mercier offers a philosophy of true believers in the brand,such as the Hamptons in his view, convey and embody the idea.
"Life is about moments. "
Perhaps this is what some media have forgotten the danger of becoming impersonal,being too "professional" or formatted?
At least that is where we adhere to the words of Alain Zimmerman.
So the CEO of Baume and Mercier offers a philosophy of true believers in the brand,such as the Hamptons in his view, convey and embody the idea.
"Life is about moments. "
It shows us a beautiful video presentation of a father with his two children playing, amother reading nestled in a cozy sofa, a Linea wrist and back on the beach, a couple, awood fire Wholefamily in the quiet starry night in the Hamptons. Aesthetically perfect.
Then Laura Evanno presents the new Baume & Mercier.
The House relies on references and strong watch not hiding and trying to representsublime classic elegance perfect, which is indeed the case.
In the words of Alain Zimmerman, here, not "arrogance or blingbling", there is noprofusion of crystal or diamond or enlarged size of the timepiece, mechanics remains aninvoice impeccable technique and the line has nothing to chance, we reinterpret thefundamentals, making them more still perfectible, that is called Alexandre Peraldi, theconceptual master, a "design code ".
Baume & Mercier has chosen to honor three collections of its flagship models,Capeland, Linea and Classima as flags of their identity and their excellence.
Capeland, which has existed since 2003, is based on a model 1948, freely reinterpretedwith chronograph, here it just makes the finest, from 44 to 42 mm, purifying it, it has asapphire crystal, leaving the transparent caseback to better see the mechanismperforated like a jewel.
.
.The chronograph is a La Joux-Perret.
As you can see, there are two distinct styles, steel or red gold.
Since the beginning,the name caught my attention.
Capeland Why? In reference to Cap from South Africa, and its luxurious properties, itsbeautiful landscapes, perhaps, since afrikaneer it means Land of Cape Town, the spiritof adventure, and a continent that is begins to truly realize the endless possibilities ...
The models presented at the SIHH, in two versions: the Flyback Chronograph Capeland42mm, available in red gold or steel, automatic mechanism, with a black or brownalligator strap.
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